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Venice
Gondolier - May 2, 2008
By Roger Button, Businews Columnist – businews@comcast.net
Ten years ago Bruce Crisman suggested to his wife, Kathy, that they
start a club for frequent buyers at their store, Dick’s Shoes, 219 W.
Venice Ave. The program was
launched to encourage customers of their former Rialto store to visit
the downtown store.
The Lucky Seven Shoe Club entitles customers to a free pair of shoes
when they have purchased seven pairs.
Last month the club reached a special milestone when Beatrice
Cuthbert of Venice became the 2,000th customer to redeem her
card and receive a free pair of shoes.
Local and seasonal visitors shopping at Dick’s Shoes can and do
have all sales credited to one Lucky Seven card.
“It is definitely an incentive and very popular with customers,
particularly the snowbirds,” said Kathy Crisman.
Members do not have to live in Venice, simply have their Lucky Seven
card marked each time they make a purchase.
Around the end of the year she realized lots of cards had been redeemed.
Researching she found the total would soon reach 2,000 so she
set-up a Lucky Seven Tote Baord in the store, changing the redeemed
number daily.
“Customers were enthralled and more buyers became members,” said
Crisman.
Dick’s Shoes is open seven days a week and late on Fridays.
Lucky Seven Club membership is free.
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