Join Our Lucky "7" Shoe Club


4,287+ free pairs and counting!

Whenever you purchase shoes from us either in person or online, we will include a Lucky "7" Shoe Club Card showing your purchase.

After you have purchased 7 pairs of shoes, you will receive an 8th pair FREE equal to the  average price of the previous 7 pairs.  

Biz gives away 4,000th pair of free shoes

Dicks Shoes sales associate Barbara Hanley stands with customer Ann Hertzog, who received the 4,000 free pair of shoes.
Also pictured is sales associate Cheryl Golder.

Venice Gondolier - May 7, 2014
By Roger Button, Businews Columnist

Holders of a Dick’s Shoes frequent-buyer club card may be a little disappointed they did not visit the store recently as one lucky lady’s purchase of her seventh pair of shoes brought her fame as the recipient of the 4,000th pair of free shoes.

“Ann Hertzog has been one of our good customers for many years,” said Kathy Crisman, co-owner of Dick’s Shoes at 219 W. Venice Ave. “We took the photograph to celebrate her success.”

The frequent buy program was her husband Bruce’s idea in 1999 during a vacation in Las Vegas. When customers purchase a pair of shoes, they are offered a club card. Each purchase is recorded and when they buy their seventh pair of shoes, they are entitled to a free pair.

“It has been pretty successful over the years and when people come back to Venice, they do remember us,” she said. “They bring their shoe club cards each year, or collect them, eventually getting a free pair. It does encourage customers to buy that seventh pair.”

“Sometimes girlfriends will put their purchases together and share it, with one getting the free pair, and mothers do that for daughters frequently. Several customers living in Venice bring their visitors each year who put sales on the host’s shoe club card so she gets the free pair.”

A snowbird for years who frequently purchases at Dick’s Shoes, Hertzog now lives in Venice. She was excited as she knew she was getting close, and it was around one o’clock when she chose her seventh pair. Crisman checked to find it was the 4,000th free pair to be given away since the program began in 1999.

Shoe Giveaway Reaches Milestone

Beatrice Cuthbert of Venice, center, is the 2,000th recipient of a free pair of shoes in Dick’s Shoes Lucky Seven Shoe Club.
She is shown with sales associates Dot Gardner, left, and Courtney Jones.

Venice Gondolier - May 2, 2008
By Roger Button, Businews Columnist

Ten years ago Bruce Crisman suggested to his wife, Kathy, that they start a club for frequent buyers at their store, Dick’s Shoes, 219 West Venice Avenue.  The program was launched to encourage customers of their former Rialto store to visit the downtown store.

The Lucky Seven Shoe Club entitles customers to a free pair of shoes when they have purchased seven pairs.  Last month the club reached a special milestone when Beatrice Cuthbert of Venice became the 2,000th customer to redeem her card and receive a free pair of shoes. 

Local and seasonal visitors shopping at Dick’s Shoes can and do have all sales credited to one Lucky Seven card.

“It is definitely an incentive and very popular with customers, particularly the snowbirds,” said Kathy Crisman.

Members do not have to live in Venice, simply have their Lucky Seven card marked each time they make a purchase.

Around the end of the year she realized lots of cards had been redeemed.  Researching she found the total would soon reach 2,000 so she set-up a Lucky Seven Tote Board in the store, changing the redeemed number daily.

“Customers were enthralled and more buyers became members,” said Crisman.

Dick’s Shoes is open seven days a week and late on Fridays.  Lucky Seven Club membership is free.
Purchasing Info

Shoe Size:  Choose your European size or your American size if you don't know it and we'll convert it for you.

Delivery method:
  US Postal Service.  Overseas delivery charges will be more.

Payment & Delivery:  Shoes will be shipped within 24 hours of receipt of your funds.  If payment is made by credit card & phoned in, shoes will be shipped within 24 hours. 

If payment is made by personal check, shoes will be shipped once check has cleared the bank.

Return policy:
  No refunds on sale items; shop exchange or store credit only.  No returns after ten (10) days.

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